• Problem.

    Testicular Cancer is the #1 cancer among young guys. Yet 62% of those who are most at risk don’t know how to check themselves.

  • Context.

    April is Testicular Cancer Awareness Month and with an estimate of 3.24 billion gamers across the globe we couldn’t miss the opportunity to talk about it by using something every gamer has experienced or done it more than once: Teabagging.

  • Idea.

    In partnership with gaming companies and gamers across the world we want to create a movement to encourage everyone to report teabagging. Once you file the report, the other person will receive a message with instructions of how to perform a Testicular Self-Examination Exam.

 

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